Writing for PR: Media & Messaging

Bio

A professional bio written on Emily Blum to capture her education, experience, and hobbies.

News Release

A mock news release for Microsoft and their upcoming anniversary.

Fact Sheet

A mock fact sheet for Microsoft to accompany the news release above.

Audience Persona

Two audience personas to represent Microsoft's customers and the relationship they have with the company.

PESO Model Application

A PESO analysis based on the mock Microsoft anniversary event.

Diversity Analysis (Paper)

An analysis on Microsoft's Diversity, Equity, and Inclusion Initiatives and their effectiveness.

Newsjacking

This social media post for Microsoft's Back to School campaign was taking a recent social media trend like "major bag alert" and applying it to the company's promotional.

Email Pitch

A mock email pitch to send to media outlets for them to cover Microsoft's mock anniversary event.

Talking Points for Media Briefing

Talking points to detail what to say during a media briefing for the mock company, "Cafe Cuse."

Media Alert

A mock media alert for the mock company, "Cafe Cuse."

Disclaimer

The following information is not intended to be factual but is part of a class writing assignment from January 2022 through April 2022 at the S.I. Newhouse School of Public Communications, Syracuse University. All information is intended to be sourced appropriately.